Lancaster, SC

Amazon Advertising Manager

  • Create and implement advertising strategies that align with our business objectives, with a focus on boosting sales and enhancing brand visibility.
  • Oversee the entire advertising campaign process through an agency, including conducting keyword research, setting up campaigns, managing budgets, and analyzing performance.
  • Monitor and analyze various KPIs such as website visits, campaign effectiveness, sponsored ads, PPC conversion rates, ROI, cost analysis, and return rates.
  • Collaborate with the marketing and product teams to ensure that our advertising efforts are in line with product launches, promotions, and overall brand messaging.
  • Stay up-to-date with industry trends, algorithm updates, and the competitive landscape to proactively adjust strategies and maintain a competitive edge.
  • Develop brand-specific strategies that align with our corporate goals and growth objectives.
  • Conduct regular competitor analysis to identify opportunities and areas for improvement, and adapt strategies accordingly to maintain a strong market position.
  • Extract and analyze data from retailer reporting tools, translating findings into actionable insights and growth tactics for our brand and commercial teams.
  • Prepare regular business performance updates, highlighting trends and opportunities for assortment management.
  • Perform any other tasks assigned to meet company objectives.
  • Effectively communicate and collaborate with other departments within the organization, working as part of a team.

Minimum Requirements:

  • At least 3+ years of experience in e-commerce, focusing on online business models.
  • 3+ years of experience working with Seller Central and/or Vendor Central as a 3P/1P user.
  • Experience working with consumer product brands and a solid understanding of the current retail landscape.
  • Familiarity with Internet best practices and their impact on SEO.
  • Proficiency in Microsoft Word, PowerPoint, and Excel.
  • Excellent written and verbal communication skills.
  • Ability to build strong relationships and effectively coordinate with team members.
  • Proven ability to meet project deadlines, multitask, and manage multiple priorities simultaneously.
  • Highly motivated, detail-oriented, creative, and solution-driven.
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