Channel Marketing Manager

Location: Lancaster, SC
  • Collaborate with brand management, sales, and other departments to translate channel strategy into plans, projects, and programs.
  • Monitor key performance indicators (KPIs) to track the results of new product introductions, campaigns, and programs and ensure the success of annual channel plans.
  • Lead test plans to validate new channel initiative opportunities that drive revenue and share expansion.
  • Build brand loyalty and generate advocacy by identifying strategic marketing partnership opportunities with key channel partners.
  • Create distributor programming, including pricing and growth incentives, to support business growth.
  • Deeply understand the needs of stakeholders and develop tools/programs that facilitate business and sales growth.
  • Create sales tools and product collateral to communicate the value proposition of products.
  • Implement merchandising and display programs to enhance product visibility.
  • Monitor and compile competitive activity, including new product introductions, promotions, and incentives.
  • Mitigate and monitor channel conflict by working collaboratively with sales and marketing to devise strategies.
  • Improve operational efficiency across channels by eliminating waste, driving economies of scale, and simplifying processes.
  • Completion of a Bachelor's degree
  • At least five years of experience in channel marketing and sales
  • Proven experience in channel partnerships, including relationship building, result measurement, and shared accountability with distributors
  • Strategic planning experience with full oversight from idea development to execution
  • Demonstrated ability to build positive partnerships and collaborate with cross-functional teams
  • Strong interpersonal and communication skills, with the ability to interact with individuals at all organizational levels
  • Proficient computer skills, specifically in Microsoft Office Suite
Back to Jobs

  • Max. file size: 300 MB.
Share this job Posting: