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Are you ready to be a trailblazer in designing dynamic marketing strategies that drive growth and innovation? We're looking for an innovative Brand Manager to lead our efforts in achieving exponential growth within our Spoke division. This position provides the opportunity to create and implement impactful marketing campaigns that expand categories and increase revenue. You will be at the forefront of multi-channel marketing initiatives, utilizing email, social media, paid media, web, promotions, tradeshows, and events to maximize our competitive advantage and achieve ambitious sales targets.

Primary Responsibilities:

• Strategic Vision: Take the lead in strategic planning to penetrate new markets and expand existing ones, ensuring our brand is always ahead of the curve.
• Exceptional Campaigns: Develop, execute, and refine end-to-end marketing campaigns that captivate and convert target audiences across different channels.
• Data-Driven Insights: Collaborate with data analysts to transform campaign data into actionable insights that inform future strategies and drive continuous improvement.
• Executive Reporting: Create impactful materials for executive reporting, delivering insights that shape high-level decisions and strategies.
• Market Mastery: Conduct thorough market and competitive analyses to identify and prioritize new growth opportunities.
• Targeted Segmentation: Dive deep into the print-on-demand landscape to refine customer personas, uncover growth opportunities, and design campaigns that drive conversions.
• Cross-Channel Optimization: Work closely with our marketing team to optimize campaign elements across digital, display, email, social, print, and organic SEO.
• Sales Enablement: Innovate and develop tools that empower the sales team to excel in go-to-market strategies, ensuring the smooth launch of new offerings.
• Asset Management: Keep our marketing assets up to date and accurate, ensuring our messaging resonates and delivers results.
• Customer Insights: Collaborate with the Market Research Analyst to understand customer needs and perceptions, continuously refining our approach to enhance performance.

Required Skills and Knowledge:

• Strategic Thinker: Demonstrated ability to create marketing strategies that align with business objectives, including value proposition, audience targeting, positioning, and messaging.
• Campaign Expert: Extensive experience in planning, executing, and optimizing targeted marketing campaigns across various channels.
• Digital Proficiency: Proficient in utilizing digital marketing channels, with a sharp ability to analyze and enhance their effectiveness.
• Product Advocate: Skilled in defining and promoting product features and benefits that resonate with customers and drive growth.
• Market Analyst: Ability to conduct market analyses to discover new growth opportunities.
• Multitasker: Expert at managing multiple projects and priorities in a fast-paced, deadline-driven environment.
• Collaborative Leadership: Adept at working cross-functionally to achieve results.
• Attention to Detail: Exceptional organizational skills and meticulous attention to detail.
• Analytical Mindset: Strong analytical skills to interpret data and make data-driven decisions.
• Customer Focus: A deep curiosity and understanding of customer needs, preferences, and behaviors.
• Tech-Savvy: Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Qualifications:

• Holder of a Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 7 years of experience in marketing, with a strong focus on developing and executing impactful campaigns.
• Experience in the promotional products or printing industry is a bonus.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Strong communication and presentation skills, with the ability to deliver compelling stories through slides.

If you are motivated by the desire to lead, innovate, and make a tangible impact, this role is perfect for you. Join us in shaping the future of our marketing efforts and driving unparalleled growth.