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We are currently looking for dynamic, focused, and innovative individuals to join our Sales and Marketing Team in the role of Marketing Coordinator. This is a full-time exempt position based in Pittsburgh, PA, with occasional travel required.

Full-time employees (after a successful probationary period) will receive an excellent benefits package, which includes 100% company-paid health, vision, and dental coverage, as well as paid time off, paid holidays, and more.

Key Responsibilities:

• Collaborate with the Sales and Marketing Manager and Coordinator in developing and executing the North American marketing plan, which includes creating marketing materials, organizing trade shows, and supporting sales strategies.
• Participate in relevant trade shows and events.
• Create, oversee, and manage marketing collateral.
• Conduct ongoing market analysis and identify marketing opportunities and channels that effectively promote the company.
• Participate in joint strategy meetings with both local and international teams.
• Work with the international marketing team to maintain the company's web shop.
• Manage brand asset management in coordination with the international team.
• Analyze and follow-up on trade show attendee data, including customer analysis and classification, delegation of follow-up tasks, and customer contact.
• Provide logistical support for trade shows, including booth setup, tear down, and organization.
• Collaborate with production, vendors, and transport organizations to design and create trade show booths.
• Create engaging customer-focused marketing collateral and campaigns.
• Maintain a social media presence on platforms such as LinkedIn and Iconosquare.
• Craft email correspondence to support customer engagement and follow-up.
• Create, schedule, and post email banners.
• Design and implement customer surveys.
• Maintain memberships in professional organizations and identify sponsorship opportunities.
• Collaborate with internal subject matter experts and customers to develop case studies and white papers.
• Hold semi-annual analysis meetings with the sales team.
• Assist with the annual marketing budget and monitor expenses.
• Contribute to strategic planning with senior leadership.
• Coordinate all marketing activities to support the sales team.
• Promote interdepartmental cooperation and foster strong relationships with staff and customers.
• Exhibit a hands-on mentality, entrepreneurial mindset, and high energy.

Market Analysis:

• Conduct market analysis by gathering product information from various sources, including markets, customers, suppliers, and partners.
• Collect market intelligence and monitor competitor activities to develop competitor intelligence.

Marketing:

• Support the development and implementation of annual marketing priorities and activities.
• Provide leadership and support to the marketing team.
• Collaborate regularly with international colleagues.
• Participate in trade shows and events with colleagues.
• Manage marketing materials, such as brochures, flyers, and catalogs.
• Contribute to the construction, implementation, and maintenance of the online web shop.
• Maintain social media content and profiles.

Internal and External Training:

• Participate in internal product training sessions.
• Create training modules for new employees.
• Attend external product training and seminars.

Qualifications and Education Requirements:

• Prior experience in marketing and market analysis.
• Demonstrated ability to coordinate group activities and achieve goals.
• Minimum of 3-5 years in progressively responsible marketing roles.
• Bachelor's degree in Marketing or equivalent experience in a related field, such as Pharmacy Technician with hospital and marketing experience.

Preferred Skills:

• Experience in international business.
• Excellent communication and interpersonal skills.
• Marketing experience in the medical field.
• Ability to think strategically and grasp complex concepts quickly.
• Problem-solving ability and a hands-on mentality.
• Previous leadership experience.
• Willingness to travel.
• Strong collaborative experience and expertise.