iLocatum

Pittsburgh, PA

Marketing Specialist

We are currently looking for dynamic, focused, and innovative individuals to join our Sales and Marketing Team in the role of Marketing Coordinator. This is a full-time exempt position based in Pittsburgh, PA, with occasional travel required.

Full-time employees (after a successful probationary period) will receive an excellent benefits package, which includes 100% company-paid health, vision, and dental coverage, as well as paid time off, paid holidays, and more.

Key Responsibilities:

  • Collaborate with the Sales and Marketing Manager and Coordinator in developing and executing the North American marketing plan, which includes creating marketing materials, organizing trade shows, and supporting sales strategies.
  • Participate in relevant trade shows and events.
  • Create, oversee, and manage marketing collateral.
  • Conduct ongoing market analysis and identify marketing opportunities and channels that effectively promote the company.
  • Participate in joint strategy meetings with both local and international teams.
  • Work with the international marketing team to maintain the company's web shop.
  • Manage brand asset management in coordination with the international team.
  • Analyze and follow-up on trade show attendee data, including customer analysis and classification, delegation of follow-up tasks, and customer contact.
  • Provide logistical support for trade shows, including booth setup, tear down, and organization.
  • Collaborate with production, vendors, and transport organizations to design and create trade show booths.
  • Create engaging customer-focused marketing collateral and campaigns.
  • Maintain a social media presence on platforms such as LinkedIn and Iconosquare.
  • Craft email correspondence to support customer engagement and follow-up.
  • Create, schedule, and post email banners.
  • Design and implement customer surveys.
  • Maintain memberships in professional organizations and identify sponsorship opportunities.
  • Collaborate with internal subject matter experts and customers to develop case studies and white papers.
  • Hold semi-annual analysis meetings with the sales team.
  • Assist with the annual marketing budget and monitor expenses.
  • Contribute to strategic planning with senior leadership.
  • Coordinate all marketing activities to support the sales team.
  • Promote interdepartmental cooperation and foster strong relationships with staff and customers.
  • Exhibit a hands-on mentality, entrepreneurial mindset, and high energy.

Market Analysis:

  • Conduct market analysis by gathering product information from various sources, including markets, customers, suppliers, and partners.
  • Collect market intelligence and monitor competitor activities to develop competitor intelligence.

Marketing:

  • Support the development and implementation of annual marketing priorities and activities.
  • Provide leadership and support to the marketing team.
  • Collaborate regularly with international colleagues.
  • Participate in trade shows and events with colleagues.
  • Manage marketing materials, such as brochures, flyers, and catalogs.
  • Contribute to the construction, implementation, and maintenance of the online web shop.
  • Maintain social media content and profiles.

Internal and External Training:

  • Participate in internal product training sessions.
  • Create training modules for new employees.
  • Attend external product training and seminars.

Qualifications and Education Requirements:

  • Prior experience in marketing and market analysis.
  • Demonstrated ability to coordinate group activities and achieve goals.
  • Minimum of 3-5 years in progressively responsible marketing roles.
  • Bachelor's degree in Marketing or equivalent experience in a related field, such as Pharmacy Technician with hospital and marketing experience.

Preferred Skills:

  • Experience in international business.
  • Excellent communication and interpersonal skills.
  • Marketing experience in the medical field.
  • Ability to think strategically and grasp complex concepts quickly.
  • Problem-solving ability and a hands-on mentality.
  • Previous leadership experience.
  • Willingness to travel.
  • Strong collaborative experience and expertise.
Back to Jobs

  • Max. file size: 300 MB.

Ready to take
the next step?

Submit your resume and join a realm of unparalleled opportunities at iLocatum. We’re dedicated to connecting exceptional talent with impactful roles. Start your journey towards success by sharing your expertise with us.