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Packaging and Brand Development
New York, NY

Must-Haves

• Experience with packaging design and brand development
• Strong proficiency in Adobe Illustrator and Photoshop
• Background in marketing, branding, social media, and e-commerce strategy
• Ability to maintain brand consistency across packaging, digital ads, and online platforms
• Strong creative, organizational, and project management skills
• Experience in home soft goods, home décor, textiles, or consumer products preferred

Brand Manager – Packaging & Brand Development

Our client, a growing company in the home soft goods industry, is seeking a creative and hands-on Brand Manager to join their team in New York City. This organization designs bath, kitchen, and rug products for major U.S. retailers and is looking for a branding professional who can help elevate and unify their brand presence across multiple channels.

This is an exciting opportunity for someone who combines strong design skills with strategic marketing and brand development expertise.

Why This Opportunity Stands Out

• Work with a well-established company serving major national retailers
• Opportunity to shape branding, packaging, and marketing strategy
• Creative, collaborative, and fast-paced environment
• Hybrid work schedule:
  • Work from home Monday and Friday
  • In-office Tuesday through Thursday
• High visibility role with direct impact on brand growth and consistency
• Opportunity to work across physical packaging, digital marketing, social media, and e-commerce

Key Responsibilities

• Ensure consistent brand messaging across packaging, digital advertising, e-commerce, and social media platforms
• Design and develop packaging concepts and brand assets
• Create and execute cohesive marketing and branding strategies
• Collaborate with internal teams to support product launches and brand initiatives
• Develop creative materials using Illustrator and Photoshop
• Support social media and digital content strategies to strengthen brand identity
• Maintain consistency in visual presentation and messaging across all consumer touchpoints

Ideal Candidate

The ideal candidate is both creative and strategic, with a strong eye for design and branding. This individual should be comfortable taking a hands-on role in packaging development while also contributing to broader marketing and brand strategy initiatives.

Candidates with experience in consumer products, home goods, textiles, or retail-driven industries are highly encouraged to apply.

Compensation & Benefits

• Competitive compensation package
• Hybrid work flexibility
• Opportunity for long-term growth within a creative and expanding organization
• Collaborative and innovative team environment